Fast, free, and frictionless
"I want solutions," Sinan Aral challenged at yesterday's Social Media Summit, "not a restatement of the problems". Don't we all? How many person-millennia have we spent laying out the issues of misinformation, disinformation, harassment, polarization, platform power, monopoly, algorithms, accountability, and transparency? Most of these have been debated for decades. The big additions of the last decade are the privatization of public speech via monopolistic social media platforms, the vastly increased scale, and the transmigration from purely virtual into physical-world crises like the January 6 Capitol Hill invasion and people refusing vaccinations in the middle of a pandemic.
Aral, who leads the MIT Initiative on the Digital Economy and is author of the new book The Hype Machine, chose his panelists well enough that some actually did offer some actionable ideas.
The issues, as Aral said, are all interlinked. (see also 20 years of net.wars). Maria Ressla connected the spread of misinformation to system design that enables distribution and amplification at scale. These systems are entirely opaque to us even while we are open books to them, as Guardian journalist Carole Cadwalladr noted, adding that while US press outrage is the only pressure that moves Facebook to respond, it no longer even acknowledges questions from anyone at her newspaper. Cadwalladr also highlighted the Securities and Exchange Commission's complaint that says clearly: Facebook misled journalists and investors. This dismissive attitude also shows in the leaked email, in which Facebook plans to "normalize" the leak of 533 million users' data.
This level of arrogance is the result of concentrated power, and countering it will require antitrust action. That in turn leads back to questions of design and free speech: what can we constrain while respecting the First Amendment? Where is the demarcation line between free speech and speech that, like crying "Fire!" in a crowded theater, can reasonably be regulated? "In technology, design precedes everything," Roger McNamee said; real change for platforms at global or national scale means putting policy first. His Exhibit A of the level of cultural change that's needed was February's fad, Clubhouse: "It's a brand-new product that replicates the worst of everything."
In his book, Aral opposes breaking up social media companies as was done incases such as Standard Oil, the AT&T. Zephyr Teachout agreed in seeing breakup, whether horizontal (Facebook divests WhatsApp and Instagram, for example) or vertical (Google forced to sell Maps) as just one tool.
The question, as Joshua Gans said, is, what is the desired outcome? As Federal Trade Commission nominee Lina Khan wrote in 2017, assessing competition by the effect on consumer pricing is not applicable to today's "pay-with-data-but-not-cash" services. Gans favors interoperability, saying it's crucial to restoring consumers' lost choice. Lock-in is your inability to get others to follow when you want to leave a service, a problem interoperability solves. Yes, platforms say interoperability is too difficult and expensive - but so did the railways and telephone companies, once. Break-ups were a better option, Albert Wenger added, when infrastructures varied; today's universal computers and data mean copying is always an option.
Unwinding Facebook's acquisition of WhatsApp and Instagram sounds simple, but do we want three data hogs instead of one, like cutting off one of Lernean Hydra's heads? One idea that emerged repeatedly is slowing "fast, free, and frictionless"; Yael Eisenstat wondered why we allow experimental technology at global scale but policy only after painful perfection.
MEP Marietje Schaake (Democrats 66-NL) explained the EU's proposed Digital Markets Act, which aims to improve fairness by preempting the too-long process of punishing bad behavior by setting rules and responsibilities. Current proposals would bar platforms from combining user data from multiple sources without permission; self-preferencing; and spying (say, Amazon exploiting marketplace sellers' data), and requires data portability and interoperability for ancillary services such as third-party payments.
The difficulty with data portability, as Ian Brown said recently, is that even services that let you download your data offer no way to use data you upload. I can't add the downloaded data from my current electric utility account to the one I switch to, or send my Twitter feed to my Facebook account. Teachout finds that interoperability isn't enough because "You still have acquire, copy, kill" and lock-in via existing contracts. Wenger argued that the real goal is not interoperability but programmability, citing open banking as a working example. That is also the open web, where a third party can write an ad blocker for my browser, but Facebook, Google, and Apple built walled gardens. As Jared Sine told this week's antitrust hearing, "They have taken the Internet and moved it into the app stores."
Real change will require all four of the levers Aral discusses in his book, money, code, norms, and laws - which Lawrence Lessig's 1996 book, Code and Other Laws of Cyberspace called market, software architecture, norms, and laws - pulling together. The national commission on democracy and technology Aral is calling for will have to be very broadly constituted in terms of disciplines and national representation. As Safiya Noble said, diversifying the engineers in development teams is important, but not enough: we need "people who know society and the implications of technologies" at the design stage.
Illustrations: Sinan Aral, hosting the summit.l
Wendy M. Grossman is the 2013 winner of the Enigma Award. Her Web site has an extensive archive of her books, articles, and music, and an archive of earlier columns in this series. Stories about the border wars between cyberspace and real life are posted occasionally during the week at the net.wars Pinboard - or follow on Twitter.